Define Culture Early

Sameer Dholakia, CEO of SendGrid, stresses the importance of establishing a company’s values at the start. They will determine your culture, and the type of people you attract. He says a company’s culture should be defined in simple and memorable terms, and that it should convey what kinds of individuals have no place in the organization. He cites the “4H” culture at SendGrid: “Happy, Hungry, Humble and Honest.”