![Photo of Alexandra Zatarain](https://stvp.stanford.edu/wp-content/uploads/sites/3/2024/05/Alexandra-Zatarain-600x600-1.png)
Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Cyriac Roeding, co-founder and CEO of Shopkick, believes the execution of culture in companies is highly underrated, and that a steady, shared culture provides direction for employees who are making small and large decisions all day long. According to Roeding, “If you have a strong culture, it blows everyone in a shared direction.”