Cody Coleman, co-founder and CEO of Coactive AI, advises founders to establish their company’s culture before they start hiring, rather than letting the culture emerge later. Determining guiding principles early on helped Coactive AI hire intentionally diverse people whose values — not just skill sets — aligned with what the company needed.

Video clips from: Starting from ‘Why’ [Entire Talk]

3 minutes

Product-Culture Connections

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4 minutes

Content Is King, but AI Is Queen

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8 minutes

Clear Goals from the Start - Cody Coleman (Coactive AI)

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8 minutes

From Surviving to Thriving

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4 minutes

Create a Culture Before You Hire

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