Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Cody Coleman, co-founder and CEO of Coactive AI, advises founders to establish their company’s culture before they start hiring, rather than letting the culture emerge later. Determining guiding principles early on helped Coactive AI hire intentionally diverse people whose values — not just skill sets — aligned with what the company needed.