Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
One Concern co-founder and CTO Nicole Hu explains her team’s initial hesitancy about starting a company, particularly because two of the three founders were immigrants. Rather than rushing into a startup based on some initial prodding, they first engaged in some dedicated outreach to potential stakeholders, and built toward a conviction that their solution was worth their complete dedication.