Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
When she was first considering an investment in DoorDash, explains Pear VC managing partner Mar Hershenson, she was skeptical of the business model. What convinced her was a meeting in which DoorDash co-founder Tony Xu pulled out some whiteboards, and answered all of her questions with a calm confidence that was based on facts and data, not arrogance.
