Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
According to Aaron Levie, CEO and co-founder of Box.net, successful startups need to be agile when testing ideas in the market and quick to shut down ideas that don’t work. Beyond the power of learning to “fail fast,” Levie advises close examination of who you are actually competing with to discover ways to innovate that competitors may not be built to do.
