Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Sean George, president and COO of Invitae, explains how a team can weather the ups and downs of entrepreneurship when everyone involved is passionate about the mission. The ability to set aside selfish concerns and questions in the face of adversity, and stay committed, can turn failures into triumphs, George says.