Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Ernestine Fu, managing general partner of Brave Capital, shares the two key aspects that she looks for when deciding whether to invest in a startup: team and mindset. Mindset can be difficult to evaluate, she says, but she looks for people who have encountered hardship in the past and assesses how they reacted to it.