Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
To understand the difference between paths to scale, Stanford Professor Bob Sutton shares a provocative comparison between the growth of Catholicism versus Buddhism. Sutton, co-author of Scaling Up Excellence, also urges organizations to avoid the “replication trap” that occurs when trying to spread the “same thing, same way, everywhere.”