Sustainability means so many things, it’s confusing to consumers, says Tim Brown, co-founder and co-CEO of Allbirds. He explains how his company instead focuses on carbon as its “North Star metric” and how he thinks an increased understanding of carbon accounting and tradeoffs will shape a new generation of businesses.

Video clips from: Innovating for a Sustainable World [Entire Talk]

3 minutes

Add Creativity to Your Team

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4 minutes

What Sports Can Teach Entrepreneurs

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2 minutes

Innovating by Simplifying

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2 minutes

The Fashion Industry’s Leading Role

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4 minutes

Carbon is the ‘North Star’

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