Mark Pincus, CEO of Zynga, equates building a sustainable online empire with building the skyscrapers that shaped the look of modern cities at the turn of the last century. Pincus reflects upon his 15-20 year career in hi-tech – riddled with many companies who asked him to leave – where he was set ineffective entrepreneurial goals. He discusses the change in his perspective; from garnering ROI, to offering sustainability, to building immortal “Internet treasures” – that is, the type of online utility that forever changes the world. He discusses the importance of thinking from the mountain top, and that the rest of the “distractions” – i.e. IPO’s, acquisition, becoming a market leader, etc. – are just fool’s gold.

Video clips from: A Serious Take on Internet Game Play [Entire Talk]

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Quick and Frequent Product Testing and Assessment

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Testing and Metrics are Imperative

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Product Management as CEO Training

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The Fight for Corporate Control

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Building Hi-Tech Skyscrapers

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