Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
A high profile job at Twitter and connections to venture capital initially gave her confidence when she launched her startup, says Atipica founder and CEO Laura Gomez. But she found that the founder journey has harder than she expected, and things only got more difficult when she was diagnosed with a benign brain tumor. But her experience as a startup CEO, she says, actually gave her the tools to manage that diagnosis with speed and confidence.