Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Serial entrepreneur Mark Suster offers quick lessons in smart branding for startups: 1) Your company name should be your URL address, 2) Don’t let your company name box you in, and 3) Be careful of using words in your name that mean something else. Suster also explains why you should have the commitment to see your startup through.
