Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
CEO Aaron Levie is happy to borrow ideas from any source to improve Box.net’s product, marketing, and support. Levie shares how Box learned from the best in different businesses to improve in these areas, including taking insights from the consumer web space to improve products, learning how to make a marketing splash from Hollywood studios, and figuring out how to deliver high-quality support like Zappos.
