Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Steven McCormick, president of the Moore Foundation, believes an entrepreneur is an entrepreneur no matter what sector they are in. However, having seen so many people leave nonprofit organizations to become social entrepreneurs, McCormick encourages those considering this move to instead try to become a “positive deviant” for change inside their current organization.