Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
“Don’t just ride a trend, build a lasting company,” says Jay Kaplan, co-founder and CEO of cybersecurity startup Synack. Kaplan also advises aspiring entrepreneurs to hire employees and bring on investors and advisors who will propel a business forward. He emphasizes the importance of pursuing bold ideas, not boring ones, and staying committed: “Be passionate, but patient about the grand vision.”