Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Strava co-founder and executive chairman Mark Gainey presents three reasons to focus on winning a specific niche, even if it’s small: You develop thought leadership, you gain confidence and courage, and niches themselves sometimes grow into massive opportunities. In Strava’s case, he adds, the cycling renaissance of the past decade outstripped anything they could have hoped or planned for.
