Strava co-founder and executive chairman Mark Gainey presents three reasons to focus on winning a specific niche, even if it’s small: You develop thought leadership, you gain confidence and courage, and niches themselves sometimes grow into massive opportunities. In Strava’s case, he adds, the cycling renaissance of the past decade outstripped anything they could have hoped or planned for.

Video clips from: How Strava Found its Niche [Entire Talk]

2 minutes

The Art of Leveraging Customer Feedback

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11 minutes

Strava Finds its Niche

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2 minutes

Be a Niche #1

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2 minutes

Vision vs. Go-To-Market

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2 minutes

Inch Wide, Mile Deep

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