Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
“What customers want isn’t necessarily what you or your engineering team wants to build,” says Jessica Mah, co-founder of inDinero. Mah relates her company’s early struggles in aligning the desires of the engineering team with customer feedback and requests for features.
