With seven global websites and half of its revenue coming from outside North America, Amazon Senior VP of International Retail Diego Piacentini discusses the company’s global operations and strategy. The challenge, he says, is providing the same customer experience everywhere on the globe. To achieve this, Amazon utilizes a global network of call centers, fulfillment centers, and websites that cater to regional customers.

Video clips from: Customer Focus Builds Global Growth [Entire Talk]

2 minutes

Don't Fall in Love with Being Number One

Watch now

2 minutes

Take Risks Outside Your Core Business

Watch now

2 minutes

Maximize Experimentation

Watch now

4 minutes

The Myth of Best Practices

Watch now

2 minutes

Adhere to Core Values

Watch now

4 minutes

Work Backwards from the Customer

Watch now

3 minutes

Amazon Global Operations

Watch now