Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Entrepreneur Jay Synack explains how the experience as cybersecurity experts in the National Security Agency among those on his startup team helped override the doubts of early customers. He also discusses how the use of crowdsourced hackers to identify system vulnerabilities also raised concerns initially, but then proved so effective that one customer even became paralyzed with fear after seeing the results.