Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Microsoft Chief Accessibility Officer Jenny Lay-Flurrie observes that whether companies know it or not, people with disabilities are their customers and employees, and companies should purposefully include them. She gives examples from her experiences as a supervisor and a customer to emphasize the importance of inclusion and making people with disabilities feel psychologically safe.