Kevin Weil, head of product at Instagram, talks about the issues that a consumer company must consider when most of its users live outside the United States: the devices they use, how they connect to the Internet, as well as different social norms. Weil says the photo-sharing app has 700 million users globally, only about 20 percent of whom live in America, and so does much user research abroad.

Video clips from: Unfiltered Insights From Instagram [Entire Talk]

2 minutes

Everyone Gets What They Want

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2 minutes

A Shared Understanding of Mission

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5 minutes

Sharing Your Social Story

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3 minutes

Better People Make You Better

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2 minutes

Accommodating Customers Worldwide

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3 minutes

A Startup Acquires Superpowers

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2 minutes

Always Start Simply

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3 minutes

Preserve the Purity of Feedback

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