Initially, startups are best led by a founder with a clear and specific vision, and a singular focus on achieving product-market fit, according to Kevin Weil, who worked at Twitter in its early days before joining Instagram. Once the business is established and grows, Weil says the mission should be shared knowledge so decision-making can be distributed and people can work toward a common goal.

Video clips from: Unfiltered Insights From Instagram [Entire Talk]

2 minutes

Everyone Gets What They Want

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2 minutes

A Shared Understanding of Mission

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5 minutes

Sharing Your Social Story

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3 minutes

Better People Make You Better

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2 minutes

Accommodating Customers Worldwide

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3 minutes

A Startup Acquires Superpowers

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2 minutes

Always Start Simply

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3 minutes

Preserve the Purity of Feedback

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