Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Initially, startups are best led by a founder with a clear and specific vision, and a singular focus on achieving product-market fit, according to Kevin Weil, who worked at Twitter in its early days before joining Instagram. Once the business is established and grows, Weil says the mission should be shared knowledge so decision-making can be distributed and people can work toward a common goal.