Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Ali Ghodsi, CEO and co-founder of Databricks, observes that a company’s culture is more or less the personality of its CEO. He advises founders to formalize cultural principles based on an honest assessment of the CEO, then promote, hire, and manage people out based on that culture.