Winning a Crowded Market [Entire Talk]
Startups
Instead of focusing on competitors, focus on solving customer problems and making users happy.
Duration
47:35
Part of Series
Entrepreneurial Thought Leaders
Season
Season 16
Episode
5
After growing and leading the team that developed WebEx, Eric Yuan left his role as Corporate Vice President of Engineering at Cisco in 2011 to found Zoom Video Communications. Santiago Subotovsky, a general partner at Emergence Capital, led his firm’s investment in Zoom. In this conversation with Stanford lecturer Ravi Belani, they discuss what drove Zoom and how they built the confidence to launch this new company into an already crowded video conferencing market.
Video clips from: Winning a Crowded Market [Entire Talk]
- 47:35Instead of focusing on competitors, focus on solving customer problems and making users happy.
- 4:19Impress investors with evidence of problem-solving, not mere ambitions.
- 1:35Build a devoted team that is prepared to face crises and inflection points.
- 3:26Market size can be hard to predict and focusing on competitors can be distracting and discouraging. So pay the most attention to pleasing your end users.
- 2:01Don’t just focus on growing users on your current platform — always consider new use-cases and business opportunities.
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