Sweet Rejection: Cutting Out the Noise
Innovation
Don’t waste time coming up with lots of ideas you’ll never use. Save time for idea selection and implementation.
Duration
23:30
Part of Series
FRICTION
Season
Season 2
Episode
7
You don’t need as many ideas as you think you do. In this episode, Stanford Professor Bob Sutton and Henning Piezunka, assistant professor at the European Institute of Business Administration (INSEAD), debunk brainstorming myths and talk about the importance of saving time and energy. Piezunka explains that rejecting ideas is a delicate art that can actually deepen relationships—and that saying “no” is much better than saying nothing.