Sarah Friar (Nextdoor) – Building Better Online Communities [ETL Looks Back]

In December 2018, Sarah Jane Friar became CEO of Nextdoor, the world’s largest private social network for neighborhoods. In her conversation with Stanford professor Tom Byers, she discussed her passion for fostering a sense of community amid the challenges of misinformation and social disconnection. Friar highlighted that Nextdoor uniquely leverages the power of proximity, allowing neighbors to connect and support one another effectively. During her early tenure, especially amid the COVID-19 pandemic, she saw rapid growth in platform usage and introduced initiatives to promote kindness and support local businesses. By emphasizing the importance of neighborly behavior, Friar aims to cultivate a kinder world where everyone has a neighborhood to rely on—a vision that remains relevant as new social media platforms emerge and society navigates increasing division and isolation.

The episode first aired on November 18, 2020