Reimagining Meat [Entire Talk]
Innovation
To reshape an industry, focus on offering people a product they love, no matter how radical the idea is.
Duration
50:30
Part of Series
Entrepreneurial Thought Leaders
Season
Season 15
Episode
22
Ethan Brown is the founder, president and CEO of Beyond Meat. In this talk, Stanford lecturer Toby Corey interviews Brown about how his company has redefined “meat.” Brown shares some of the key lessons learned from Beyond Meat’s startup story and explores some of the pivotal moments of his journey from idea to IPO.
Video clips from: Reimagining Meat [Entire Talk]
- 3:07Lose yourself in the problem and you’ll find a novel solution.
- 3:14Select your partners carefully for their trustworthiness and reputation.
- 1:20People don’t follow pessimism.
- 2:49You don’t need to raise venture capital right away; sometimes, a DIY approach yields invaluable insights.