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Partnering With Customers Who are Competitors

Startups
Duration
1:32
Part of Series
Entrepreneurial Thought Leaders

Launching the product with T-Mobile helped get the product out on the market and got others interested in the technology, making it easier for Danger to acquire other partners. Still, it was important for Danger not to be seen as a outsource development shop of T-Mobile and so they took steps to maintain control.

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Startups