A Needs-Based Innovation Framework [Entire Talk]
Culture
Successful breakthrough innovation requires deeply understanding and processing the needs of customers.
Duration
48:33
Part of Series
Entrepreneurial Thought Leaders
Season
Season 15
Episode
12
As a Stanford Biodesign Innovation Fellow, Kate Rosenbluth was captivated by the unmet need to treat hand tremors. She discovered that the site of deep brain stimulation was accessible through the peripheral nerves in the wrist, and teamed up with Scott Delp, director of the Stanford Neuromuscular Biomechanics Lab, to found Cala Health, where she is now the chief scientific officer. The company’s wearable neuromodulation therapies merge neuroscience research with cutting-edge technology to deliver individualized peripheral nerve stimulation. Here, she presents a framework for “needs-based innovation,” and explores how she emphasized a needs-based approach in the context of Cala Health.
Video clips from: A Needs-Based Innovation Framework [Entire Talk]
- 4:09To beat the odds, focus intently on a specific need. Then focus in even further.
- 3:04Seek out (and even work with) your most insightful critics.
- 3:31Think through ethical frameworks long before you deploy a solution.
- 3:47There are many leadership styles, and there’s room for all of them in an organization.