Listening to the Market

The podcast market was growing rapidly when Luminary Media was founded at the beginning of 2018, and it was even bigger by the time the company launched its podcasting service on April 23, 2019. Just a month after that launch, CEO Matthew Sacks and co-founder/head of talent Lauren Perkins step back to assess how they identified an opportunity in the podcasting space, built a team and launched a product with a library of exclusive content in a little over a year. They also address the negative headlines and Twitter backlash they received during launch week, and share strategies for responding to the kinds of mistakes that fast-moving startups often make.