Focus on Users to Solve Problems [Entire Talk]
Strategy
Think of the design process not as an exercise in aesthetics, but as an inquiry to identify the most important problem to solve.
Duration
53:55
Part of Series
Entrepreneurial Thought Leaders
Season
Season 13
Episode
24
Throughout life, Steve Vassallo has advanced his career through design thinking, from the slick flyer he created on his parents’ computer to get him more work as a boy, to his five years at IDEO, and now as a startup investor at Foundation Capital. Vassallo explains how strategies like user observation and asking the right questions will get you to the heart of any problem that needs solving.
Video clips from: Focus on Users to Solve Problems [Entire Talk]
- 2:30Find simplicity on the other side of complexity.
- 36
- 53:55Think of the design process not as an exercise in aesthetics, but as an inquiry to identify the most important problem to solve.
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