Debbie Sterling (GoldieBlox) – Disrupting the Pink Aisle [ETL Looks Back]

Much has shifted in the landscape of gender representation in STEM fields, with women making gains in recent decades. There is an increased interest among girls in pursuing STEM fields, and a growing awareness of how to support them as men continue to make up a majority of the field. Debbie Sterling, founder and CEO of GoldieBlox, exemplifies this evolution with her inspiring journey from lonely inventor to dynamic entrepreneur. GoldieBlox is a multimedia company focused on transforming the perception of toys in the traditionally “pink aisle” aimed at girls. The founder shares her journey of overcoming gender stereotypes, leading to the creation of a girl engineer character that inspires young girls in STEM. She also addresses the entrepreneurial challenges she has faced, including failure and achieving success with limited resources.

The episode first aired on April 25, 2017