Creating a Buzz Around B2B Software [Entire Talk]
Startups
Building a technical career first can lead to entrepreneurial opportunities later.
Duration
45:38
Part of Series
Entrepreneurial Thought Leaders
Season
Season 14
Episode
24
Honeycomb co-founder and CEO Christine Yen spent a decade as a software engineer before creating her own company. She describes how her deep domain knowledge and relationships with like-minded software developers propelled her startup’s launch, and shares how she built an energetic human architecture around a highly technical B2B product.
Video clips from: Creating a Buzz Around B2B Software [Entire Talk]
- 45:38Building a technical career first can lead to entrepreneurial opportunities later.
- 3:11What’s your job’s most intractable challenge? It might indicate a market gap that you can fill.
- 2:50Founders aren’t locked into the roles they adopt at the outset.
- 1:02It’s easier to launch your product when customers and potential investors already know who you are.
- 2:06Don’t confuse users with buyers — B2B success requires organizational adoption.
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